A website is a great way to promote your business, attract new customers, and keep existing ones coming back. But before you start building your site, there are seven important elements to consider.
You need to make sure that visitors understand what they're going to do when they land on your site. This means creating a clear call to action (CTA) that will help them complete a task. It might be as simple as asking them to subscribe to your newsletter or fill out a form.
Or it might be more complex, such as signing up for a free trial or purchasing a product. Whatever the case, you need to clearly communicate what you want people to do once they arrive at your site and help them accomplish it as easily as possible.
If you want to attract new customers, you need to provide them with the information they need to find you online. That includes using keywords in your title tags, meta descriptions, and other parts of your web pages. This is easiest done by a webmaster but you could also figure out the location and importance of each of these things.
Keywords are what people who don't know your brand name will be searching for, things like the service you offer example; "Bathroom remodelers near Cincinnati Ohio" the more keywords you cover the better your chances of being found by new potential clients through Google.
There are tremendous benefits to adding Social Media links to your website. Social media links on your website helps your site be effective by allowing people who visit your site to share it with others through different socials like Facebook, Twitter, LinkedIn, Google+, Pinterest, and more.
This will help you build up the number of your followers and fans, and last but definitely not least social shares tend to bring more juice to your website, acting like backlinks, an important ranking factor if you'd like to show up on Google search. (We all should)
If you're looking to attract new customers, you need to provide them with useful information. People aren't going to buy from you unless they find what they're looking for. So make sure your website has clear navigation and easy access to the information they need.
Helping people find the information they're looking for gives your business increased trust, and awareness from customers who don't know of your brand yet. When you are the Go-To person for info, people start to see you as an industry expert.
You should offer free resources on your website so people can learn more about your business specialty. This is another way that will help build trust and credibility. It will also allow you to show off your expertise and knowledge to current and future clients.
Resources may be branded, unlike everyday information. For example, "Our top 3 foods for a healthier body, from XYZ Company". The resource is yours, and people remember you for it.
Targeting a local audience increases your chances of reaching the people you can truly care for and actually provide service to. Most business owners or beginner website managers aim to reach the entire nation with their posts.
A marketing technique that is effective at capturing your target audience's attention is to single them out. By location, demographics, title, and so forth. Speak to your ideal audience and they'll be running to you.
Some of the biggest companies have the easiest logos to remember matched with a rather easy-to-remember name. This goes for the name of your website or your domain name. When you have a name that's easy to remember it helps people navigate to your website, or refer friends and family to your business. Complicated or too difficult could hurt you in more ways than you can think.
In conclusion, these are 7 fairly basic and highly important things to consider having on your website if you'd like to be successful and helpful to your audience. If you're a solopreneur or manage most business tasks yourself, the difficulty of these 7 things isn't out of your reach although hiring a website manager/specialist may save you time and stress.